Volkswagen:- Das Auto
It’s not a secret that Volkswagen owns some of the most premium and luxurious car brands on the planet. Some of the names include Audi, Bugatti, Lamborghini, etc.
In reality, Volkswagen controls some of the important car companies that has helped automobile achieve a high status in our minds in general. These companies have a long and proud history and a legacy to inspire generations to become a petrol head.
FYI Volkswagen is a German manufacturer that was started in the Hitler era with the Beetle with a mission to build a car that was accessible to an average person. This practice has made the Beetle one of the best selling cars of all time only behind Toyota Corolla.
The tag line literally means “The Car” which symbolizes mass-market production and accessible to all. Even though Volkswagen shares its history with Hitler nothing has stopped it from reaching ultimate heights minus the emission scandal in 2015.
BMW:- Sheer Driving Pleasure
BMW is a German-based company that focuses on greater driving experience than luxury unlike some of its competitors. BMW is a behemoth in its class owning other big car brands like Rolls Royce and Mini. Strangely enough, both of them are from the UK.
BMW forms the 3 pillars of the automotive world including Audi(Vorsprung Durch Technik) and Mercedez Benz (The best or nothing). Each of them is as impressive as the last. Out of these, BMW is the only company that is not owned by anyone, they themselves operate at various levels. Volkswagen owns Audi whereas Daimler group owns Mercedez Benz.
Full-Form of BMW is Bayerische Motoren Werke AG in German or in English, Bavarian Motor Works.
To know more about BMW Group check out this video:
BMW covers every market with every segment that a customer could possibly think of buying. They make every kind of car possible, they try to meet each customer with their required needs. As a matter of fact, they even make motorbikes, fast ones in fact.
General Motors:- Find New Roads
GM or Chevrolet (in some countries) is an American based company that builds cars, especially for the American market. They have a large share in terms of the number of sales in the USA.
GM specializes in trucks that the company offers a number of it with a wide range of options to choose from. But it also has one party piece which is often called “The American Sports Car” also known as the Corvette.
GMC shares its rivalry with Ford. They form the biggest rivalry in the American market, both constantly trying to declare supremacy on the population.
GM owns Chevrolet, Cadillac, Wuling Motors, GMC, Holden, Baojun, and Buick
FCA (Fiat Chrysler Automobiles)
It’s an Italian-American based company that was formed in 2014 after Fiat and Chrysler merged into a new holding company. They both have separate headquarters in their respective countries. Fiat operates within FCA Italy guidelines whereas Chrysler operates within FCA USA guidelines.
Both of them combined own a total of 6 car companies.
Chrysler owns Jeep, RAM, and Dodge
Fiat owns Lancia, Maserati, and Alfa Romeo
All the companies owned by Chrysler are American and for Fiat they are Italian.
Some companies try a make separate firm of themselves that handles a special segment while functioning individually on different levels.
Suppose a company is weak in a certain area, they try to gain customers in that segment but due to certain obvious situations, they are unable to gain any customers. To overcome this and to win customers the company makes a new company with a new brand name and branding that functions and acts individually from the parent company.
This is exactly what companies like Nissan and Toyota have done. In the industry, it is believed that technological progress lies in the hands of Asian brands whereas luxurious cars are made better in European countries. To overcome this situation Nissan has created the “Infinity” brand and Toyota has made the “Lexus” brand to overcome the scarcity of luxury cars made in Asia.
Not always things go according to plan, Mazda learned this the hard way, their luxury car brand named “Amati” failed miserably.
Honda created Acura in 1986
Toyota created Lexus in 1989
Nissan created Infinity in 1989
Hyundai created Genesis in 2015
Volvo bought Polestar in 2015
THE INDUSTRY IN A PICTURE
i.) Ford:- Built For Proud
ii.) The Lincoln Motor Company:- What a luxury car should be
i.) Mercedez-Benz:- The Best or Nothing.
ii.) Smart:- Smart. Open your Mind.
i.) Daihatsu:- Light you up
ii.) Lexus:- The Relentless Pursuit of Perfection
iii.) Toyota:- Let’s Go Places
i.) Infiniti:- Infiniti. Accelerating the Future
ii.) Datsun:- Datsun Raising
iii.) Nissan:- Built for the Human Race
iv.) Mitsubishi Motors:- Drive your Ambition
i.) Dacia:- The Very Acceptable Dacia Denem
ii.) Alpine:- NA
iii.) Renault:- Des voitures a Vivre
iv.) Lada:- NA
v.) Venucia:- NA
i.) Vauxhall:- Put the Fun Back into Driving
ii.) Peugeot:- Motion &Emotion
iii.) Citroen:- Spirit of Avant-grade
iv.) Opel:- Die Zukunft Gehort Allen
v.) DS automobile:- NA
i.) Audi:- Never Follow
ii.) Volkswagen:- Das Auto
iii.) Porsche:- There is no Substitute
iv.) Lamborghini:- Meaningful, memorable, Likable
v.) Bentley:- There’s no replacement for Displacement
vi.) Bugatti:- Breaking New Dimensions
ii.) Skoda:- Simply Clever
viii.) Seat:- Auto Emocion
ix.) MAN:- You Can Count on MAN
x.) Scania:- NA
- GM (GENERAL MOTORS)
i.) Chevrolet:- Baseball, hot dogs, apple pie, and Chevrolet
ii.) Cadillac:- The penalty of leadership
iii.) Buick:- When better automobiles are built, Buick will build them
iv.) Baojun:- NA
v.) Holden:- Holden Go
vi.) GMC:-We are professional grade
vii.) Wuling Motors:- Drive Unlimited Way
- FCA (FIAT CHRYSLER AUTOMOBILES)
i.) Fiat:- Driven by Passion
a.) Lancia:- At your Service.
b.) Maserati:- Luxury, Sports and style cast in Exclusive Cars.
c.) Alfa Romeo:- La Meccanica Delle Emozini
ii.) Chrysler:-Chrysler. Inspiration comes Standard
a.) Jeep:- The toughest 4 letter words on Wheels.
b.) RAM:- Guts. Glory.
c.) Dodge:- Domestic. Not Domesticated
i.) Land Rover:- Above & Beyond
ii.) Jaguar:- Born to perform
iii.) TATA Motors:- Connecting Aspirations
i.) Acura:- The road will never be the same
ii.) Honda:- The power of dream
- BMW Group
i.) BMW:- Sheer Driving Pleasure
ii.) Mini:- Think Small
iii.) Rolls Royce:- Strive for Perfection in Everything
i.) Geely:- Bring the Fun back in Driving
ii.) Volvo:- Volvo your Lofe
iii.) The London Taxi Company:- NA
i.) Hyundai:- New Thinking. New Possibility
ii.) KIA:- The Power to Surprise
iii.) Genesis:- Luxury Evolved
14 Car Companies controls a total of 60 brands globally
Comment down the company of the car that you drive if you think you learned something today.